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Good and Gather Trail Mix Repackaging

Good & Gather is Target’s largest privately-owned brand, with more than 2,000 products from pantry items and sauces to fresh produce and dairy, meat, and bread. Good & Gather strives to provide high-quality food, that is not only affordable, but also doesn’t use artificial flavors and sweeteners, synthetic colors, and high fructose corn syrup. Good & Gather believes that you are what you eat, and I decided to show this by depicting their own logo as the ingredients that are in each of their products, which in this case, would be trail mix. I decided to use each of the unique ingredients within each flavor of trail mix they offer and create the Good & Gather logo out of them, and then photograph each logo for each flavor. Then, I color-coordinated the ingredients from each unique logo to correspond with the color of each package.

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