Salad and Go! Rebrand

Salad and Go is a health-oriented fast food restaurant which started in Arizona, but now has locations in Texas. Salad and Go believes that fresh, nutritious food should be convenient and affordable for all. I decided to create character-based branding for Salad and Go, in order to create a cohesive and inviting image for the brand. I decided to show the character doing fun and unexpected activities, in order to present the idea that eating healthy can be fun and enjoyable, instead of serious and unapproachable like much of Salad and Go!’s competitors.